As I'm getting ready for my +Google+ for Small Businesses book launch Hangout on Air tomorrow I had a thought. Can business be taught to genuinely care and talk to people using social media?
What I mean by that is … larger business can hire someone that cares and is passionate instinctively and interacts online with these same qualities. Most times, solo and small businesses CAN'T hire someone else to handle all this 'mumbo-jumbo' (that was the term I was told this morning!), leaving it 100% up to them to feign interests Some people excel at this, some HATE it.
So, can it be taught or is it pretty much instinctive?
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It can be earned more than taught, IMHO. It's like respect…if I like the product or service, that's one thing…but if I like the purveyor, that's completely another.
I believe that it can be taught and practiced. Thank you for your post +Lynette Young and I hope you have a wonderful afternoon.
+Bobbi Jo Woods earned is a good choice of words.
I think it can be learned/earned – but something has to click with the person who handles this for the business. I have tried repeatedly to educate and show the need for someone to "handle all the mumbo-jumbo" at my mid-sized non profit – but they just don't get it. So I do what I can on my own time for and on behalf of the brand on G+.
This is the kind of thing I hope my new business will solve…there is a big difference between a brand 'pushing' and 'broadcasting' vs. it having conversations with its customers and prospects. My new business hopes to achieve the conversation starting. It really takes a 'people person' approach as opposed to just hiring a social media person with technical know-how, to pull it off.
Um, I need an invite, ma'am!
Yeah I think it can be taught but like anything else i think you have to use that info the best way that works for you really,so people can feel the authenticity from you & your business.