I swore this was an Onion story at first. I thought posting about your company, products and services on your own business page was common sense? No? Oh.

Maybe if companies hired a proper strategist and tactical team brands both big and small wouldn’t look like kids trying to make friends at summer camp.

We are seeing more and more reports that advertising in general on the web doesn’t work, so why is it a huge shock that it is dipping in Facebook? Two words people – content marketing. Write informative, entertaining, and relevant content about what you sell to pay the bills and you’ll do better than most of the others out there. It takes work. And time. Don’t be lazy.

Embedded Link

Facebook's Advice to Marketers: Post Stuff About Your Brand
Facebook did a study of how brands perform on the platform and concluded that posting updates specific to your brand is your best bet.

Google+: Reshared 7 times
Google+: View post on Google+