Great article and point of view from +Brian Solis

Great article and point of view from +Brian Solis. I have a mantra that pounds in my head now for years … evolve or die.

A particular quote that struck me from Brian is "The reality is that most executives don’t use social networks." While this may be true in large corporations, this is absolutely not the case in small companies. Executives in small companies, say, 25 employees or less, absolutely have used social networks (from my experience, no formal survey). These are owners and executives that wear many all the hats when it comes to running the business. Even if they aren't hands on every single day in every single aspect of the company, you can bet they have their finger on the pulse at all times. With so little headcount, every person matters. With that it is more important now than ever that these executives take an active role in the online brand and management of their company.

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Sorry, We’re Closed: The Rise of Digital Darwinism – Brian Solis
Taking a customer-centric approached has been gospelled since the 1980 when CRM came onto the scene. Marketing and customer service started to change to reflect this customer centric approach. So this…

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About Lynette

LynetteRadio is the alter-ego of the MarTech geek Lynette Young. She's been a pioneer in social media since she began blogging in 1997. In 2006 she founded Purple Stripe Productions (now on hold due to a full-time gig she loves), a social technology and strategy firm. Lynette has worked with companies, organizations, and professionals to help them have more meaningful conversations with their customers in new and engaging ways using digital publishing platforms. She's also a makeup junkie, shoe collector, gamer geek, and fan of Doctor Who (and all things David Tennant).