Does the Core of Your Business Align with the Core of Your Talent?

In the spaces this past week between the stress and deadlines I have been thinking a lot about the business I run, the work I love, and the talents I have. I don't think it all matches.

Do you do what you love (or at least don't hate) and what you're good at? If you've ever switched direction or focus, how difficult was it to adjust the outside world's perception of you? Did you take a pay cut or loose clients because of it? Did it even work for you?


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About Lynette

LynetteRadio is the alter-ego of the MarTech geek Lynette Young. She's been a pioneer in social media since she began blogging in 1997. In 2006 she founded Purple Stripe Productions (now on hold due to a full-time gig she loves), a social technology and strategy firm. Lynette has worked with companies, organizations, and professionals to help them have more meaningful conversations with their customers in new and engaging ways using digital publishing platforms. She's also a makeup junkie, shoe collector, gamer geek, and fan of Doctor Who (and all things David Tennant).


  1. I'm in the middle of making such a change right now. I'll let you know how it goes!!

  2. I've been thinking the same, though I'm still trying to figure out what my talents actually are. Something intangible about finding 'stuff' people need to make 'it' work for them

  3. good question, what about you??

  4. hmmm

  5. I like something new, exploration – and IT profession (and theorist physicist) is field that mostly satisfied such demands. But I like construction process too, because in construction is too many challenging things also.  And i like gardening too – because plants are just live persons and I can produce lives.

  6. Great question we should ask ourselves. Thanks!

  7. Great question I recently went from 39 years selling avon which I still do and now I am a coach,nutrition consultant and Distributor. It was hard to adjust to the new routine but I love it. If anyone is interested in getting healthier I can help or if you want to do what I do you can contact me and I can get you on the path to achieving it.

  8. I love my job, I was in sales automotive, started out when I was 18 years old at a local Toyota dealership. Met a parter we then opened up our own pre own Independent car lot. It was so awsome. Then we split up from there went to Ford. After that I did however go to a Chevrolet dealership. I was there for about four years.

    I then went back to Ford because Ford has allways been my loyal vehicle. I was in sales then in October last year the dealership asked me if I would be interested in managing a department of my own .SYNC Technology. I however took the huge possition. I have no education from the dealership, I learned on my own and today I am very tech savvy and I teach customers and all how to use SYNC over 10,0000 voice commands. Your smart phone is the vehicle. Awsome and I have learned on my own all about the phones in it self of paring to the vehicle. Go to SYNC MY RIDE .com that is what I do.

    Gotta love the greatest dealership in the USA and Ford.!!! 

  9. I ask myself that almost everyday.  To be honest!  Go with what you love doing the most and space the others in between when you can or when someone wants one of you other talents.

    Remember, you are you own boss and you can decide when is the perfect time to do everything that is important to you.

  10. +Donna Zack I agree to a point but what if you can't get paid enough to do what you love? I need to do the things that do pay, even if my passion is elsewhere right now.

  11. thinks arent what we wish them to be. if u got a wellpaid job covering some of your passion/talent, you should consider yourself lucky.

    it also helps to remember that were among the few who can have these kind of problems.

  12. Interesting question. I've long struggled with the issue that what I love, what I'm good at, and what I can make enough money at, are not all necessarily the same things.

    I've sort of compromised with a job that I'm good at (so say my annual reviews), working on an issue I feel strongly about, with some tasks I love, and many tasks I don't love but I'm good at. I could probably make more money doing more of the tasks I don't like but am good at somewhere else, or maybe do more of the things I love for an issue I don't care about, but I'm pretty sure that caring about the issue I work on is what makes me like the things I like and soldier on through the ones I don't. 

  13. Doing what we are good at and what we love for money enough to pay the bills is a challenge. Compromises sometimes (hopefully not too much) have to be made in one area or the other, depending on our values. 

  14. Lynette Young – As someone that has always been in the crafting business and knowing for a fact that you will never get paid for the time involved, it sometimes takes more to make everything come together.

    But if you start out at your passion on the low end and slowly work up from that and it is something that you can make money on, even a small amount, is it not worth just the effort to get more involved in it? 

    I was always told to follow my heart on what it is I can do best.  Even though I will never make a million doing so, just the satis faction of having someone purchase something I have handcrafted and praising it lifts my spirit up and gives me that extra boost to create something even more spectacular the next time.  A passion that gets high praise is worth trying.

  15. That's the real challenge.  Trying to do what we love versus doing what we have to do to bring in the money.  Often you do what you must, and put in the extra time building credibility for that which you love.

  16. I love what I do, Ford technology…