There is an old adage that floats around that says 80% of your business comes from 20% of your customers. Or the 80/20 rule. You get the idea. So my question is this… do you KNOW who your 20% are? Do you reward them? Do you 'fast track' them? Do you treat them like VIPs? Do the 80% feel slighted because of how you work with the 20%?

Now, if you sell $1 widgets, you might not need to cater to your top customers, unless they are large / bulk / repeat customers (a hunch by me, I don't sell $1 widgets). I sell services – mostly my brain, but sometimes my time – so it is crucial for me to identify who's bringing me in the most money (or referring me to those that do).

Just food for thought this morning while I think ahead to the next few weeks of work and what goals I need to reach.

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