I’m confused… if B2C (business to consumer) marketers generating leads or sales via LinkedIn report a 75% increase since last year, but the number reporting sales from Facebook has declined nearly 20%, why are they still dumping 65% of their budget into Facebook?
Listen. LinkedIn. Google+. These networks work wonders tactically if you know how to use them. Honestly Facebook and Twitter can still be mined for gold if – and only if – you know how to do it. That means NOT doing what you did last year. Yes, you may have had an amazing year (or maybe you didn’t) but duplicating your outcome depends on not duplicating your efforts.
This industry shifts every quarter. Taking ‘lessons’ you learned in 2010 and putting lipstick on them will no make it a worthy prom date. Please I’m begging you. As consumers you bore us with tried and true safe tactics. Don’t be sheep. Be brave. Be unique. Be different.