What is SxSW Supposed to BE?

Why go to SxSW when all it seems to be is about going to parties and hanging out with the ‘right’ people? Hey, I’m all for a party, but I’m not attending SxSW just to party, I need to make the *right* connections and meet the *right* people for very specific business goals. How that gets done in a sea of 15,000 attendees is beyond me.