Read the article. Say duh. Listen, 'we' trust our peers more than we trust out-of-touch rich and coddled celebraties. How about this… give bloggers the money instead and work with them and build a real relationship with their online (and offline) community. I am more willing to take my friend's opinion about new sunglasses or whatever over the opinion of some highly-compensated and out-of-touch reality television 'super star'.
Embedded Link
Celeb Endorsements Not Worth the Cost [STUDY]
Businesses shelling out big bucks to Kim Kardashian, Justin Bieber and other celebrities may not be getting the return on their investment.
Google+: Reshared 8 times
Google+: View post on Google+
I suppose the endorsement itself isn't worth much but people talk about celebs, and if celebs are associated with a product in a quirky advert endorsing that product people will often say, "Have you seen so-and-so in the so-and-so commercial?" Or whatever. So at least the product "so-and-so" is being talked about.*shrug*
So true, what are celebrities really worth without the media anyway. Actually they are just normal people who think they are important.
Or just normal people to whom society has attached importance. =)
Edit: Pfft. Did that sentence make sense? Pfft. I'm off to bed. XD
So true…..
It depends on the celeb, I guess.
I would actively avoid anything endorsed by the Kardashians or Bieber, but when +Leo Laporte has a commercial about something I generally give that product serious consideration…though I have to say his recent stamps.com ads make me cringe because they have such a poor customer service record.
I agree,that's what the song i just played[.We singed our life away]Is one verse so arin't they the loser's…I get deep in songs .So i love all.No #11here.
Not all celebs are out of touch and coddled. Would you consider something that I endorse such as NutriSystem? I've been a yoyo dieter with an eating disorder. Endorsing for them would be "real",something personal that people can relate to.
I want the Kar-dash-ians to endorse a new self-euthanasia product but I for one won't buy it unless they all demonstrate it's effectiveness on each other in an infomercial. After that I'll buy one for parris hilton.
I don't worry about insulting them with this comment since the word "euthanasia" as more then three syllables in it and therefore is above their reading level collectively.
/*in case it's not obvious
[/comedic_sarcasm]
That is horrible 🙁
These peoples aren't celebs there whores.
I hate these over paid hoes!!
+Patrick B Please, let's be precise when calling them names:
They are "Attention Whores" in the case of this story. There is a difference between that and just plain old whores.
I love them.They go good with Black Sabbath…
I really don't follow celebs or their endorsements. But I found out about Peter Gabriel via Rush Limbaugh's unsanctioned use of one of his songs, so there's that.
It makes sense, I wonder if it's because people don't care about paid celebrity advice, perhaps consumers don't care because they're interested in the celebs for other reasons.
recently, "celebrities" suck; too many producers, not enough passion. Way! too many children exploited!
I can't help but think of when Nike first came out with "Air Jordans". That was very sucessful, and the lack of scandal on the part of Micheal Jordan probably helped the brand.
On the negative assoc. I would agree w/the article. For example, the recent R. Limbaugh scandal got me to stop shopping @ autozone.
Hi my name is Mohammed
Maybe you become more familiar
Is there anybody who follows some Kim kardashian twitter and buy sunglasses right away?? He or she must be stupid
It's called Hearding the Sheep…..
If you think about it, most celebrities make a career out of deceiving you (even if it's to mutual benefit: their careers, our entertainment) and now we're supposed to believe their endorsements?
Totally agree. Give the money to bloggers and people that actually have used the products.
@DayyerlinPR
They're JUST figuring this out? Just like GM JUST figured out that spending 10 million on ads in Facebook was like throwing money in a fireplace and burning it.
Just!
cute