Read the article. Say duh. Listen, 'we' trust our peers more than we trust out-of-touch rich and coddled celebraties. How about this… give bloggers the money instead and work with them and build a real relationship with their online (and offline) community. I am more willing to take my friend's opinion about new sunglasses or whatever over the opinion of some highly-compensated and out-of-touch reality television 'super star'.


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Celeb Endorsements Not Worth the Cost [STUDY]
Businesses shelling out big bucks to Kim Kardashian, Justin Bieber and other celebrities may not be getting the return on their investment.

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