I tried to buy tickets to thepremier using MovieTickets.com. I got as far as sending in my credit information … then the site crashed & I *LOST* my tickets. I'm guessing there were 300 seats available and probably 145,000 fans trying to purchase them.
I'd like to say there is a lesson in this for the social media managers at BBC America, but there isn't. The first thing I would have done when presented with an opportunity for this is advised them to host a lottery so that fans can enter at their leisure and then randomly pick ticket holders. Now, fans are rabid over this, MovieTickets.com has lost thousands of potential paying customers, and BBC America looks like amateurs with underestimating fans.
It is 2012. I don't understand why brands and companies DO NOT UNDERSTAND how to work online.
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