Social Media Marketing World 2014

There is something magical about meeting people in person that you see all the time online. I'm in San Diego again (and brought the cold weather sorry!) to spend a few days with some of the top social marketers & exchange ideas. I am offically overwhelmed at how amazing and excited all the attendees and speakers are to help each other. Meeting people like +martin shervington has been a total 'fangirl' moment as well! (He's brilliant.)

As I walked around the various networking events, attended a few sessions, and chatted in hallways and over drinks… it dawned on me that other industries do not always 'enjoy' the same level of friendship between strangers as digital marketing folks do. I genuinely love what I do and love helping others be better at their own 9-to-5.

For me, the only pitfall is having to narrow the scope of the types of clients I work with (I focus on woman-forward companies/brands, tech & lifestyle brands — and the agencies or in-house that serve them). Seeing the diversity of careers, brands and people at #SMMW14 really does make me want to help everyone succeed! I want to reach for the stars and DO EVERYTHING, and it becomes really hard to stay focused. Concentrate Lynette, concentrate!

I'm going to be growing my team really soon and I had hoped to use Social Media Marketing World to help find talent & a few more clients, but it has just been too much of a whirlwind to meet everyone I'd like to. So if you are at the conference and want to chat, come find me on Twitter http://www.twitter.com/LynetteRadio or after my talk!

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Happy 8th Birthday Twitter

Here's my #FirstTweet from my second Twitter account. My first account was handmade by the folks at Twitter back when I was working on a project with them in Second Life and they worked at Odeo. Since you couldn't change your Twitter handle back then, I had to create a new one. Currently I'm Twitter User #768,579 (http://www.idfromuser.com/ to find out yours)

Find your first Tweet at https://discover.twitter.com/first-tweet

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Happy 8th Birthday Twitter

Here’s my #FirstTweet from my second Twitter account. My first account was handmade by the folks at Twitter back when I was working on a project with them in Second Life and they worked at Odeo. Since you couldn’t change your Twitter handle back then, I had to create a new one. Currently I’m Twitter User #768,579 (http://www.idfromuser.com/ to find out yours)

Find your first Tweet at https://discover.twitter.com/first-tweet

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Help Choose My New Book Cover!

I need your help choosing a book cover! It took quite awhile for me to narrow down the finalists (THAT was overwhelming!) on +99designs but I'd love your opinion!

Help vote for my cover? What cover pops? What cover conveys the contents of the book the best? What would make you want to spend $2.99?! The description of the book is at http://lynetteyoung.com/books if that helps!

Thanks G+friends!

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Help Lynette Young choose a design!
Lynette Young is running a book or magazine design design contest. So far, designers have submitted 187 entries and Lynette Young would love your feedback on these 7 entries.

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99 Designs eBook Cover Contest

I launched an eBook cover design contest at +99designs  (http://99d.me/c/7imq)! I'm working with the 99 Designs team so that I can see just how easy it is as a small business owner to (painlessly) draw up design requirements, select designers, and select a eBook cover design that best represents what I want to convey in my book (http://www.lynetteyoung.com/books). So far – so good! 

Why did I want to go with 99 Designs? Well, not only am I busy running a business, I'm also busy writing a book. I have a lot of designer friends, but don't know if they specialize in book cover design (and it's as much an art as it is a science). Even if my friends know eBook covers, their art style may not jive with me. It would take me WEEKS just to find and vet a great artist.

The old adage is that you "shouldn't judge a book by its cover." Sadly, in the world of .3 second attention spans and a gazillion books on Amazon, I need all the leverage I can get to get my book noticed… and that means GREAT cover art! So if you are interested in following along, follow the link and see what cover I go with!

#blog #selfpublishing #author   #ad  

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Design an eBook cover for The Most Important Content Marketing Question EVER!
This is a self-published eBook (hopefully first in a series) based on answering ONE question in the digital marketing…

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EPCOT Trip as Adults

I spent yesterday in Disney's EPCOT with my husband. What a nice "mini vacation" before three days of working! It was quite a different experience without our kids. We 'snacked' around the world and got small treats at a good number of the countries (and a few slushie drinks too)! Our favorites were Japan (curry chicken bun) and Norway (school bread). I missed out on crepes in France but that will be on our list for a future trip.

Next time get down here we will bring the kiddos and visit Universal Island of Adventure (Harry Potter!!) and Magic Kingdom to see the new section for Sleeping Beauty they opened up.

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I spent a day in EPCOT with my husband – nice mini vacation before three days of working!

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Technology Expertise is Part of a Well-Balanced Digital Media Outreach Plan

Technology Expertise is Part of a Well-Balanced Digital Media Outreach Plan

Today's public relations, advertising, marketing and communications professional agencies have ZERO choice but to become well-versed in the tech that runs the social web today and in the future. Gone are the days where you can blindly feel your way through the tech and hope that you 'do it right'. If you do the tech aspect of digital and social media wrong all of your work is for naught.

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Technology Expertise is Part of a Well-Balanced Digital Media Outreach Plan for 2014 – Purple Stripe Productions
Today’s public relations, advertising, marketing and communications professional agencies have ZERO choice but to become well-versed in the technology that runs the social web today and in the future.

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How Do You Holiday Shop?

I work with a LOT of retailers both from storefronts to e-retailers only. Both are scrambling this year because of a very shortened holiday shopping calendar. I have experience and compassion for not only the businesses, but the shoppers (hello, I am one!).

There is an uproar over +Macy's decision to open their retail stores on Thanksgiving Eve (in the United States – as this is really the only place the holiday applies). Here's the thing, chances are there are millions of people sitting home (or at a friend or relative's house) clicking and purchasing ONLINE for holiday sales. Retailers really do not have a choice going forward to try to compete.

Do you love to hit the CRAZY Black Friday sales, stand in line in the middle of the night, and bum rush the deals? Or are you more of a 'shop all through the year' kind of person? Me? I'm the shop online and have it dropped to my front door by my handy-dandy UPS driver.

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Hey Thanksgiving Shoppers: Macy’s Isn’t the Only One to Blame for Ruining the Holiday | TIME.com

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